British retailers spooked by Halloween frenzy :-: the Guardian

Shoppers set to spend up to £460m as creepy celebration becomes UK’s second-biggest party night after New Year’s Eve

Supermarkets are banking on a sales surge this Halloween, with one City analyst calculating shoppers could spend up to £460m on fancy dress, food and decorations.

The celebration is the UK’s second-biggest party night after New Year’s Eve, say analysts at Conlumino, and some supermarkets expect a sales boost of up to 20% this year because the event falls on a Saturday.

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The Guardian