Discovery Launches Male-Skewing DMAX As Free-To-Air Station In UK; Replaces Travel Channel
Discovery is launching male-skewing network DMAX in the UK as a free-to-air station. The international factual giant is replacing the Travel Channel on free-to-air platforms with the former Scripps-owned network now only available via pay-TV.
The network, which is available across Europe in markets such as Germany and Italy, will launch on 16 January and will focus on survival, extreme lives, motoring and comedy.
DMAX, which will join Discoverys other free-to-air channels Quest, Quest Red, and Food Network, will launch with animated comedy Archer, the free-to-air premiere of Naked and Afraid, food challenge show Man Vs Food and Alaska-set Life Below Zero.
“Were incredibly excited to launch DMAX on free to air in the UK as a destination for male audiences who want to live life to the max and indulge their passions in a fun environment created especially for them,” said Simon Downing, SVP, Head of Factual and Sport. “Its launch strengthens and diversifies our free to air portfolio in the UK, allowing us to engage more audiences than ever before with compelling real-life entertainment.”