Asda is launching an in-store charity shop to rehome second-hand clothes

Its Second Hand September and now you can get involved while doing your weekly shop.

Supermarket Asda is trialling a second-hand clothes section in one of their stores.

All proceeds from the shop will go to Asdas Tickled Pink campaign, which supports Breast Cancer Care and Breast Cancer Now.

The charity pop-up, called Re-Loved, is running for four weeks from 2 September and is only at the Asda Milton Keynes store – but hopefully, the trial will be successful and theyll consider rolling it out at more stores in the future.

It will feature donated second-hand clothes from a number of different brands, as the retailer looks at ways to encourage customers to reuse, repurpose or recycle their unwanted clothes.

The move is part of a drive by George, Asdas fashion brand, to improve the environmental impact of its clothes and operations, following the launch of its new sustainability strategy and first range of recycled polyester clothing in the spring.

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Melanie Wilson, Senior Director for Sustainable Sourcing at George, said: As a country, we throw away far too many clothes.

More: Fashion

At George, were committed to doing the right thing by our customers and the planet by improving the sustainability of our products, making sure they are built to last – including our 100 day satisfaction guarantee – and ensuring that any surplus stock we have is repurposed or recycleRead More – Source