Samsung Launches Worlds First Vertical Stage

Samsung

The grand opening of Samsung KX was made even more special by the inclusion of a gig performed on the worlds very first vertical stage.

At over nine metres in height, the dynamic three storey stage allowed gig-goers to see and hear all aspects of the performance; bringing visually striking new elements to the experience in London.

The gig was performed by pop and R&B star, Mabel; herself a proud Kings Cross local. Each level showcased Mabels band, DJ and dancers; allowing all involved to be displayed centre stage.

Samsung

Research reveals 94 per cent of smartphone users engage with their devices vertically, with 79 per cent of users finding vertical videos more interesting. Therefore, Samsung KX curated a vertical stage performance which could be enjoyed both live and via social media.

Samsung KX is a unique, new London based destination; designed to bring city dwellers the very latest in cultural and innovative experiences. The bespoke stage is positioned beneath the Instagrammable kissing point of Coal Drops Yard, with the groundbreaking gig attended by some 2,000 music lovers.

Tanya Weller, Director of Samsung Showcase, KX made the following statement:

We are thrilled to deliver a world first music event for our guests at Samsung KX; this experience was designed to give fans the ultimate performance tailored specifically for instant sharing.

We pride ourselves on creating innovations that defy barriers and tonights vertical stage performance alongside a panel of thought leaders showcased how if we work together, we can do just that.

Were excited to see how Samsung can integrate into their visions of a better future by providing a destination for the latest in local culture and innovation, powered by Samsung technology.

Samsung

Supported by Samsungs leading subsidiary, Harman technology, this exclusive, free performance was enhanced by an LED light show, with LED panels on the exterior of the building seen to be pulsating rhythmically to the beat of music.

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