Business

Twitter Ad Platform Suffers Tech Glitches, Hitting Revenue: Shares Tumble

SAN FRANCISCO/BENGALURU—Twitter Inc. posted worse-than-expected quarterly revenue and profit on Oct. 24, plagued by technical issues that hurt its advertising, and unusually low demand over the summer, sending its shares down about 20%.

Chief Financial Officer Ned Segal said the companys ad platform encountered bugs, or glitches, that hindered its ability to target ads and share data with partners.

“These issues were in our control and we will work to do better,” said Segal on a call with analysts.

Twitters revenue rose 9% from a year earlier but fell short of Wall Street expectations as total advertising revenue missed estimates.

Twitters efforts to clean up abusive content and make the platform more user-friendly appear to have driven up use, addressing long-standing concerns about the growth of customers and Twitter has also rolled out new video ad products that attract brands.

The ad problems were, however, a major, unexpected issue and come as the holiday buying season, the most important for ads gets underway. Twitter cut its fourth-quarter revenue forecast to below Wall Street estimates.

Twitter said that it was working on a total fix for the ad problems but that it was not yet in place. Analysts tracking Twitter said the companys financials would take at least a few more quarters to stabilize, with a quick turnaround looking increasingly unlikely.

“Not expecting a quick rebound in Twitters financials for at least a few quarters, as shortfall likely will carry into 2020,” said analyst Craig Huber of Huber Research Partners.

On the conference call with analysts, Segal said Twitter had turned off some ad settings, which limited how the company could target ads to people or show advertisers how effective their ads were. It acted after finding two bugs that inadvertently shared certain data even if users opted out of sharing it.

“So we stopped doing that and although were working on remediation, there isnt remediation yet in place and so the effects of that will continue into Q4,” said Segal.

Twitter expects revenue in the fourth-quarter, which will include Black Friday and the December holidays, to be between $940 million and $1.01 billion. Wall Street on average expects $1.06 billion.

The social media platform did manage to record a rise in daily users who see ads on the site, beating analyst estimates.

Twitter has stopped disclosing its monthly active users figures, instead reporting monetizable daily active usage (mDAU), a metric it created to measure users exposed on a daily basis to advertising through the site or Twitter applications that are able to show ads.

Chief Executive Jack Dorsey said growth in mDAU was driven by product improvements, including making the site easier to navigate and more proactively identifying abusive content to remove.

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