Yuengling, Americas Oldest Brewer, Invades the West Coast

Hey West Coast beer lovers, its pronounced YING-ling.

D.G. Yuengling and Son, Americas oldest operating brewer, is sending some cold ones your way for the first time since it began making beer in 1829.

The brewery, about two hours northwest of Philadelphia, announced a joint venture with Molson Coors on Sept. 15 to break out beyond its traditional 22-state distribution area in the East.

Raising beers to toast the new partnership with the Pennsylvania brewer, Molson Coors CEO Gavin Hattersley said, “Were going to make a whole lot of Yuengling fans out West really happy.”

The family-owned brewery known for its cheap German-style lager will remain independent. A six-member board of directors—three from Yuengling and three from Molson Coors Beverage Co.—will oversee Yuenglings expansion starting in the second half of 2021.

Yuengling has two breweries in Pennsylvania and one in Florida. Molson Coors, the nations second-largest brewer, has seven primary breweries and six craft breweries.

The partnership gives Molson Coors a popular brand at a time when beer sales have gone flat. Beer sales fell 2 percent in the U.S. last year, with canned cocktails and hard seltzers gaining popularity, accordinRead More – Source