European consumers may be reaching peak streaming, claims a new study by digital piracy firm Muso.
The UK-based firm today released data from consumer research looking into the increasingly fragmented streaming services landscape. 64.2% of the 1000 European adults surveyed said they wouldnt be paying out for any more services this year.
Two-thirds (66.7%) of people said that they currently subscribe to one or two streaming services and 20.8% subscribe to three or four services. The survey found that 80.4% think that theyre currently paying too much for content streaming.
With 66% of people surveyed paying less than £30 ($38) a month for streaming services, Muso believes there is a low ceiling on what consumers expect to pay for the content they enjoy.
This is a relatively small sample size and streaming remains the new frontier, but the figures arent necessarily great news for new Apple, Disney and Britbox services launching later this year. That said, consumers are likely to have a better sense of what they will want and need in a year or twos time once these services are up and running. With WarnerMedias streaming service another potential entrant into Europe down the line, this space is about to become even more fragmented and competitive.
When asked about content thats not available to them on any of their current choice of service, 50.8% of responders to the survey said they were likely or very likely to search for that content across unlicensed platforms. According to Musos Global Piracy Index released earlier this year, UK audiences made over 5.7BN visits to piracy sites in 2018 and ranked ninth in the world. 3.2 billion of those overall visits were specifically around unlicensed TV streaming.
Andy Chatterley, CEO and co-founder at MUSO commented, “Expecting consumers to pay almost £100 a month for access to content may well be a challenge. SRead More – Source