Just How Much Will Beyoncé Dominate This Awards Season?
On Tuesday, Beyonces Homecoming—a documentary about her headlining 2018 Coachella performance—earned..
On Tuesday, Beyonces Homecoming—a documentary about her headlining 2018 Coachella performance—earned six Emmy nominations, including outstanding variety special (pre-recorded), outstanding directing (for Beyoncé and co-director Ed Burke), outstanding music direction, outstanding writing for a variety special, outstanding production design, and outstanding costumes. Its a strong, expected turnout for the engrossing Netflix special, and for Beyoncé herself—who has been nominated for Emmys in the past, but has yet to win one. With the combined power of Homecoming and the upcoming Lion King remake set to hit theaters (and later, the film awards race) this week, one thing is certain—Beyoncé just might become a dominant force on this years awards season.
Lets back up and start with Homecoming. This is Beyoncés fourth time tangling with the TV Academy, after past Emmy-nominated efforts including her 2013 Super Bowl Halftime Show, her HBO special On the Run Tour: Beyonce and Jay Z, and her visual album Lemonade, also released on HBO. Surprise released in April, Homecoming is a behind-the-scenes look at Beyoncés creative process leading up to Coachella, splicing never-before-scene concert footage with illuminating rehearsal clips and vulnerable narration. Its also a Netflix release, which means that—presumably!—the special will be getting a robust push from the aggressive, awards-hungry streamer.
What that means for Beyoncé in terms of campaigning remains to be seen, as the performer is famously opposed to interviews and media appearances unless she is curating them herself. Perhaps shell reinvent the awards season scramble, skipping interview opportunities in favor of tasteful FYC events and strategic releases—like, say, a previously unreleased song from the Homecoming era or a new music video—around the time the Emmys voting window starts to close.
At the very least, it seems possible that Beyoncé might actually attend this years Emmys. Considering the strong nominations haul for Homecoming, theres potential for the Grammy-winning singer to pick up her first statuette, though the Coachella special faces some tough competition in certain categories (perennial variety category winners like James Corden and specials like The Oscars are in this years mix).
But strategically speaking, an appearance at the Emmys might also serve a dual purpose for the Grammy-winning entertainer. The high-profile September awards show will flow neatly into the fall campaigning circuit for The Lion King, which will certainly be part of this years Oscar race. While the films chances at categories like best picture or best animated feature remain to be seen (this is a remake of a movie everyones already seen, after all), it seems highly likely that Beyoncés new song “Spirit,” which is featured in the film, will be a best original song contender. The Grammy-winner has never won an Oscar before, but with her lead role as Nala, her new song, and accompanying LiRead More – Source
