Phoebe Waller-Bridges Fleabag Enjoys Post-Emmys Viewing Bump

EXCLUSIVE: The Phoebe Waller-Bridge comedy Fleabag enjoyed a massive post-Emmys bump – more than doubling demand in a raft of English-speaking markets including the U.S., UK, New Zealand and Canada.

The data, from research firm Parrot Analytics, shows that demand for the British comedy, produced by All3Media-backed Two Brothers Pictures, was most popular in the U.S., Brazil, France, the UK and Canada.

In the 24 hours after the Emmys, the show recorded a 148% spike in demand in New Zealand and a 130% bump in Canada, In Spain it grew by 121%, in Australia by 116%, in the UK by 106%, while Argentina and Ireland saw growth of 103%, and 102% in the U.S.

Parrot Analytics uses a metric called demand expressions to quantify the intensity of interest in a show. This is derived from a number of different sources including streams, downloads, internet searches and social media posts. Streams and downloads are given more weight and to give country-by-country comparisons, the company uses a per capita measurement.

This comes after the BBC Three series, which airs on Amazon in the U.S., cleaned up on Sunday night, winning best comedy series with creator Waller-Bridge winning for Actress in a Comedy and Writing, along with Harry Bradbeers directing win.

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