Now Playing, the Korean KARD

Now Playing, the Korean KARD

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Job prospects, K-pop fuel Korean language interest

The Good Doctor from Korea
Members of the band KARD

For two days now, the social media handles of K-pop band, KARD, have been buzzing. The Indians fans of the group cant keep calm, for their favourite band will be performing in the country for the first time with their two-city tour — Play Your KARD Right. “Weve planned a lot of games and question and answer sessions. We will engage with our fans, apart from singing our popular songs,” said rapper-songwriter BM, during the press meet at Delhis Korean Culture Centre (KCC) on Thursday evening. The band is performing in Delhis Talkatora Indoor Stadium on July 12 and Guwahati on July 14.

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During the press briefing on the same, a number of fans thronged the lobby to catch a glimpse of their favourite band. “They are the first K-pop group to have both boys and girls, otherwise there are all-boys or all-girls bands,” said Manasvi Sharma, 19, a student at KCCs K-pop academy. “I used to listen to English songs, but then when I stumbled upon K-pop, it just blew my mind. Their visuals were out of the world, and the dance. The lyrics have meaning and there is a story attached. Unlike American songs that are about drugs or money, K-pop songs talk about depression, anxiety, and mental health,” she says. Her 17-year-old sister Manasha, who is learning Korean at the centre, joins in. “What I like about KARD is that their music is very energetic. Their dance moves are on fire and when you listen to their songs, they can cheer you up on a dull day,” she says. Korean pop bands are making inroads into the Indian subcontinent with bands VAV, IN2IT and SNUPER who had sizeable concerts in the Capital this year.

The two-year-old band KARD — comprising members BM, Jiwoo, J Seph and Somin — managed by Korean music label DSP Media, gained a huge fan following with their debut — K.A.R.D Single Project – Vol I, II & III under which hits such as Oh na na, Dont recall and Rumour broke the charts. Garnering millions of views for most of their videos, their MV Dont recall has Read More – Source

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